We all learned a lot in 2020, everything from working remotely, how to hold a zoom meeting, using e apps, e delivery, and so much more. The year 2020 is in our rear view mirror and now we should all look forward to an improving environment with plenty of opportunity in 2021.
To take advantage of this opportunity it is important that you plan and be SMART (Specific, Measurable, Attainable, Relevant, and Timely) about your goals.
Specific: Instead of saying you want to increase sales, think about how much you want to increase sales by, is it a percentage, a premium figure, an app count, a new client count, # of appointments, etc. or is it a combination of a multitude of targets
Measurable: If you have not already reviewed last years business, now is the time to do so. In order to measure your success you must have a base for comparison. Think about how often you will gather and review your results, is it weekly, monthly or quarterly. Be sure to keep a running chart.
Attainable: Be honest with yourself, don’t set your goals so high that you will never reach them. For example if you wrote 50 clients last year, what are you going to do differently that you will write 150 new clients this year?
Relevant: You need to set a written plan of action that you can refer to on a regular basis. That plan could be asking for referrals, social media, cold calls, etc. But you have to have a plan! Are you working in a market in which you possess the proper skills and knowledge to succeed?
Timely: Your initial approach is ever so important, did you know that US life insurance ownership has declined 9 % in the last decade and 63 % of consumers think it is too expensive, yet premium rates are at an all-time low. Did you know that the 60 and over population will grow by more than 50 % from 2015 to the year 2030? What a great time to be talking about Long Term Care, Lifetime Income, and Medicare.
At the Berson – Sokol Agency, Inc. we would be happy to help you in your planning process for the new year. All you have to do is ask.
Want 5 ways to adapt your insurance business for the future? Email me and I will send you the details.